Cinqo Media is a Melbourne digital agency working with the businesses that keep the country running: trades, contractors, brokers and local service operators. Since 2019 we have built the marketing and the websites that turn a good reputation into steady work. We are small on purpose, so the person who plans your campaign is the person who runs it.
What we do is narrow on purpose. Search, paid social, the websites both of them point at, and the AI work that increasingly sits behind all three. We do not take on everything a larger agency would, and we will say so early when a job is better off somewhere else. The businesses that stay tend to be the ones who wanted a straight answer more than a big pitch.
With a long run of campaigns behind us, the work runs on documented practice and on numbers rather than on instinct, so the reporting you receive is the same reporting we work from. You deal directly with the person doing the work, which is slower to scale than an account manager and a great deal harder to hide behind. Nothing is reported that we would not act on.
Every business arrives with a different problem, so the strategy is built rather than selected. From technical search work through to social campaigns, we help brands reach visibility and growth.
To get small and growing Australian businesses in front of the people already looking for them. Most of our clients are excellent at the work and were being beaten online by competitors who were not. We exist to close that gap, with marketing measured against jobs won rather than against impressions.
To be the agency Australian trades and service businesses recommend to each other. Not the biggest, and not the loudest. The one that answers the phone, explains what it is doing in plain language, and can show you what the work returned.
Plain language, because you should never need us to translate your own reporting. Restraint, because more enquiries is not the same as more work. Proof, because every number we show you should survive being checked. And staying small enough that you are never handed to someone you have not met.
In the first quarter we fix what is leaking before we spend on traffic. That usually means the site, the tracking, and the way enquiries get answered. Then we turn the ads on. It is a slower start than most agencies offer, and it is the reason the work holds.
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We start by asking what your best customer needs to know before they ring you. That answer shapes the site, the ads and the content, in that order. We report on enquiries and jobs rather than impressions, and we change the plan when the numbers tell us to.
Everything else follows from that one answer, which is why we ask it before we quote on anything at all.
Brand identity work, including marks, palettes and type.
Strategies combining search, paid media and content.
Trades To National Names
Trades, contractors, brokers and national names
across construction, finance and the services people call when it matters
Most agencies are judged on how much traffic they can send you. We would rather be judged on how much of it turns into work. That is a harder promise to make and an easier one to check, which is exactly why we make it.
From brand and content through to paid media and search, it is all handled in one place. One line of communication rather than four, and nobody who has to check with someone else before they can answer you.
Top-quality work at rates that stay proportionate to what the engagement is worth.
We do not believe in one-size-fits-all marketing. We take the time to understand the brand, the goals, and what makes the business different from the others in its market.
Customer Reviews
Real businesses, real work, and words our clients wrote themselves
People don't usually come to us because they're having a good week.
A lot of our families are searching late at night, when they need answers quickly. Cinqo helped us show up for the things they were actually searching for, without covering the message in sales talk.
It feels more like we're being found when people genuinely need us.
We'd been installing air conditioning for fifteen years, but you wouldn't have known it from looking at the old branding.
Cinqo gave the business a proper identity that finally matched the standard of the work we were doing. The difference is noticeable. Customers seem to trust us before we've even started talking about the job.
The problem wasn't getting enquiries. It was getting the right ones.
We were spending money on people looking for the cheapest price. Cinqo changed the ads to focus on the work we actually want, driveways and shed slabs across Mitchell Shire.
The phone rings less than it used to. That's a good thing. More of those calls are turning into actual jobs.
Most of our customers are looking us up on their phones from the middle of a paddock. The old website was slow, hard to use and didn't tell them much.
Cinqo stripped it back to what matters. What we drill, where we work and how to get hold of us. These days, when someone calls, they usually already know we're the right people.
When you're asking someone to come to your home, trust matters. Customers want to see what they're buying and who they're buying it from.
The new site gives them a proper look at our workshop, the mesh, the doors and the finish before they pick up the phone. By the time we get the call, they've usually already seen the quality for themselves.
It's meant fewer tyre-kicking visits and more customers who are genuinely ready to talk.
We had brokers across the country, but you'd hardly know they were part of the same business.
Everyone was doing their own thing with marketing, which made the whole operation feel fragmented. Cinqo brought it together and gave us one clear voice.
The biggest change has been consistency. The enquiries have become much steadier from one month to the next.
The people we need aren't sitting around waiting for a job advertisement.
The good operators are already working, so traditional recruitment wasn't getting us in front of enough of them. Cinqo took a different approach with Meta and put our campaigns in front of people where they actually spend their time.
We ended up interviewing fewer candidates, but filling the roles we needed.
In our business, being second isn't much better than being last.
If someone makes a loan enquiry at 9pm and nobody gets back to them until the next morning, there's a good chance they've already spoken to someone else.
Cinqo built a system that responds almost immediately, has the initial conversation and passes the broker a lead that's already engaged.
We didn't need more enquiries. We needed to stop being late.
A lot of our bookings don't happen between nine and five.
Someone might be sitting at home in the evening looking to book a scan, and waiting until the next morning isn't always good enough. Cinqo gave us a system that can respond immediately, explain what we bulk bill, tell patients what they need from their GP and help the people who are ready to book.
The difference is simple: fewer missed opportunities and a much healthier booking list.
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