Most of the businesses we work with are excellent at the job and were quietly losing work online to competitors who were worse at it. We build the search, the paid social and the websites that close that gap, and we measure the whole thing against jobs won rather than impressions served.
Both are common, and neither is a good reason to give up on it. An agency that stops explaining itself is usually covering a thin month, and running your own ads works right up until the week the account needs more attention than the business can spare it.
We work the other way round. You get the person who planned the account actually running it, reporting that names what underperformed as well as what worked, and a standing invitation to ask why any number moved. None of it needs translating before you can check it.
Digital marketing is every way a customer can find you before they ring, and every reason they decide to. Search results, paid ads, the profile that shows your opening hours, and the website all of it points at. Most businesses have some of these working and one badly broken link in the chain, which is usually where we start rather than adding anything new.
Being found by people already looking for what you do, on Google, on maps, and in the profile they check before calling.
Reaching people who are not looking yet, on Meta and TikTok, so demand exists before the search does. Slower, and it compounds.
Which of these leads depends entirely on where your customers actually are, not on what we enjoy running.
Seven services, run by the same people who plan them. We will tell you which ones your business actually needs right now and which you can safely leave until later on.
Search, paid social and everything connecting the two, run as one plan rather than channels competing for the same budget. What leads depends on where your customers are, and all of it is held to one measure: enquiries that become work.
The logo, the colours and the tone of voice that finally make years of solid work look like years of solid work. Most of our branding jobs are established businesses whose presentation stopped matching their reputation somewhere along the way.
Sites that answer the questions a customer has before they ring, load properly on a phone in a place with poor signal, and belong to you outright when we are done. We ask what your customer actually needs to know, build that, and leave out the rest.
Meta campaigns for the people who are not searching yet, which is most of them, and TikTok for the trades whose work is genuinely worth watching. Useful ahead of the season and for hiring, and we will tell you plainly if one of the two is not for you.
Google Ads for people searching with intent right now, which makes it the fastest route to enquiries and by far the easiest place to waste money unmanaged. Run properly it is the most accountable spend you have of the lot.
Being found by the people nearest you, which for most trades is the only search that matters. The profile, the map results and the area pages, sitting on top of the technical work that lets any of it rank at all rather than instead of it.
The account itself rather than the advertising, which is a different job with a different rhythm. Most social goes quiet because there was nothing worth posting, so we build the plan around what you can genuinely send us from a normal week.
Practical automation rather than novelties. A responder that answers a new enquiry in seconds matters in any trade where whoever calls back first usually wins the job, which is most of them. Unglamorous, and it pays for itself.
We work from the St Kilda Road precinct in Melbourne and take on work right across the country. Our clients run from suburban operators to national contractors, and the problem is usually shaped the same way wherever they are: good work that the right people cannot find. Being local matters less than it used to and it still matters, because knowing how Australian customers search is not something you can read off a dashboard.
Melbourne clients get the option of sitting down in the same room, which some prefer and plenty never need at all. The work does not change either way, and neither does the reporting that comes with it.
Outside Melbourne we work the way everyone now works, which is to say properly and remotely. We have built for a bore driller in the Central West of New South Wales and for brokers operating in every state, and the only real difference is that we ask more questions at the start about what a customer in that market expects to see before they will pick up the phone to a business they have not met.
Cinqo Media 309/1 Queens Road, Melbourne VIC 3004, Australia +61 452 020 000 info@cinqomedia.com.au
Five stages, and you will always know which one we are in, what it is meant to achieve, and what happens next for the business.
We look at what you already have before quoting: the site, the accounts, the tracking, and where enquiries actually go when they arrive. This is where we find what to fix before any budget goes near an ad platform.
We agree what success means in your business, in jobs and enquiries rather than impressions, and set the targets against that. If you asked for the wrong thing, this is where we say so.
The site, the tracking and the way an enquiry gets answered, in that order, before a dollar goes on traffic. It is the reason the results hold up later.
Campaigns go live and then get managed, which is the part most people underestimate. Budget moves towards what is working, weekly at first, and you see every change and why.
Every month we report on enquiries and jobs, name what underperformed alongside what worked, and change the plan when the numbers say to. No quarter here runs on the assumptions of the one before it.
None of this is unusual and most of it should be the standard. It is on this page because enough business owners have arrived here having been through the other kind of arrangement, where the reporting looks impressive, the account sits in the agency's name, and nobody can quite explain what changed last month.
We would rather show an account than describe one in the abstract. Below is one we ran end to end for a radiology clinic in South Morang, taken from the clinic's own dashboards before the work started and four months after. The job was narrow: answer every enquiry the moment it arrives, at any hour, and book the ones that are ready to book.
The clinic's own dashboards. One month against four.
The April dashboard is not the picture of a clinic short of demand. It counts 287 enquiries and 142 bookings, both down on the month before, with an average reply time of 2h 48m. The five latest enquiries arrived between 5:18pm and 7:42pm, and four were never answered.
We built one thing and left the rest of the clinic alone. An AI responder picks up every enquiry the moment it lands, at any hour, answers the questions that come up most often, including whether a scan is bulk billed, and books the patients who are ready to book straight into the calendar. It does not wait for the morning.
A call that rings out now gets a message back within seconds, instead of sitting in a voicemail box that nobody clears until lunchtime. The clinic's dashboard counts 181 of those calls recovered over the four months that follow, and the share of Google Business Profile enquiries that turn into a booking rises from 31% to 42%.
Across May to August the clinic booked 342 of 529 enquiries, a booking rate of 65% against 49% in April. Average reply time reads 2m 34s. The figure that moved furthest was the phone, where 62% of callers went on to book against 26% before, and the show-up rate went from 84% to 96%.
It is the booking rate, not the enquiry count. This clinic was never short of interest. It was short of answers.
Most agencies answer a problem like this one by selling you more enquiries. Soul Imaging did not need more of them. It needed the ones it already had picked up before the patient rang somewhere else, which is also why the show-up rate moved. A patient booked three minutes after asking still wants the scan when the day comes.
The two dashboards do not cover the same length of time. The first is a single month and the second is four, which is why every figure quoted above is a rate rather than a total.
They also disagree with each other about the old reply time, one screen reading 2h 48m and the other 24m 48s. We have quoted the current figure and left the starting one out of it, because we cannot tell you which of the clinic's two screens was right.
These are also the clinic's own dashboards rather than our analytics. The responder was one change among whatever else Soul Imaging did over those four months, so read this as the shape of a result rather than a controlled measurement. We would rather hand you that caveat than have you find it.
We work mostly with trades, contractors, brokers and the local services people call when something actually matters.
That is where most of our work has come from and it is not a restriction. The common thread is not the industry, it is that the business gets chosen on trust rather than on price, which changes what the marketing has to do.
We do not publish prices, and the honest reason is that a number without your scope attached would be meaningless to you. A single local campaign and a national build are not the same job, and pretending they cost the same helps nobody decide anything.
What we will do is quote it plainly, and tell you when you do not need what you came in asking for.
One channel run properly beats four run thinly. Most businesses need fewer than they expect at the start.
Ads need something to show people. If you already have photography and video that is cost you do not carry twice, and if not, it is worth planning for early.
Some trades cost more per click than others, and it is worth knowing that before the budget is set.
If the site does not convince people, the ads spend more to achieve less. That is why we look at it first, and why fixing it is often the cheapest thing on the whole list.
If you have someone in house, we work alongside them rather than duplicating what they already do well.
One suburb, one state or the whole country changes both the budget and the whole plan.
Every way a customer can find you before they ring, and every reason they decide to. Search results, paid ads, the profile they check for your hours, and the website all of it points at. Most businesses already have some of it working.
Ads can bring enquiries within weeks. SEO is a longer play, think months rather than weeks.
Almost certainly not. We would rather run one channel properly than four of them thinly, and we will say which.
You do, from day one. Everything is set up in your name, and if you ever leave you take all of it with you.
Web projects are fixed scope. Marketing runs to a short term, then monthly.
A conversation, and access to whatever you already have. No brief needed and no deck to prepare.
Monthly, on enquiries and jobs, with whatever underperformed named alongside what worked.
Ring us anyway. The trades listed are where we have worked, not a limit on who we will take on.
Tell us what is not working and we will tell you what we would do about it, whether it is worth doing at all, and what it would cost you.
0+
0
0
0%
Real businesses, real work, and words our clients wrote themselves
People don't usually come to us because they're having a good week.
A lot of our families are searching late at night, when they need answers quickly. Cinqo helped us show up for the things they were actually searching for, without covering the message in sales talk.
It feels more like we're being found when people genuinely need us.
We'd been installing air conditioning for fifteen years, but you wouldn't have known it from looking at the old branding.
Cinqo gave the business a proper identity that finally matched the standard of the work we were doing. The difference is noticeable. Customers seem to trust us before we've even started talking about the job.
The problem wasn't getting enquiries. It was getting the right ones.
We were spending money on people looking for the cheapest price. Cinqo changed the ads to focus on the work we actually want, driveways and shed slabs across Mitchell Shire.
The phone rings less than it used to. That's a good thing. More of those calls are turning into actual jobs.
Most of our customers are looking us up on their phones from the middle of a paddock. The old website was slow, hard to use and didn't tell them much.
Cinqo stripped it back to what matters. What we drill, where we work and how to get hold of us. These days, when someone calls, they usually already know we're the right people.
When you're asking someone to come to your home, trust matters. Customers want to see what they're buying and who they're buying it from.
The new site gives them a proper look at our workshop, the mesh, the doors and the finish before they pick up the phone. By the time we get the call, they've usually already seen the quality for themselves.
It's meant fewer tyre-kicking visits and more customers who are genuinely ready to talk.
We had brokers across the country, but you'd hardly know they were part of the same business.
Everyone was doing their own thing with marketing, which made the whole operation feel fragmented. Cinqo brought it together and gave us one clear voice.
The biggest change has been consistency. The enquiries have become much steadier from one month to the next.
The people we need aren't sitting around waiting for a job advertisement.
The good operators are already working, so traditional recruitment wasn't getting us in front of enough of them. Cinqo took a different approach with Meta and put our campaigns in front of people where they actually spend their time.
We ended up interviewing fewer candidates, but filling the roles we needed.
In our business, being second isn't much better than being last.
If someone makes a loan enquiry at 9pm and nobody gets back to them until the next morning, there's a good chance they've already spoken to someone else.
Cinqo built a system that responds almost immediately, has the initial conversation and passes the broker a lead that's already engaged.
We didn't need more enquiries. We needed to stop being late.
A lot of our bookings don't happen between nine and five.
Someone might be sitting at home in the evening looking to book a scan, and waiting until the next morning isn't always good enough. Cinqo gave us a system that can respond immediately, explain what we bulk bill, tell patients what they need from their GP and help the people who are ready to book.
The difference is simple: fewer missed opportunities and a much healthier booking list.
Hi there. Tap the card below to start a chat on WhatsApp.
This comes straight to us, not a queue.
