Paid social reaches people who are not looking for you yet, which makes it the wrong tool for catching demand and the right one for building it. Meta does the steady work and TikTok suits businesses whose job is worth watching. We will tell you plainly if yours is not one of them.
Reaching People Before They Start Looking
What a Meta and TikTok engagement includes:
- Campaign Strategy And Audience Build
- Creative Direction, And We Will Tell You When An Ad Is Not Working
- Facebook, Instagram And TikTok Placement
- Channel Fit, Assessed Before You Spend
- Lead Forms Wired To Your Inbox
- Monthly Reporting
How the campaigns get run
The first question is which of the two you should be on, and whether the answer is neither. We would rather settle that in week one than take a budget for a year. After that a small spend finds the audience and the message, and only then do we scale it.
Step 01
Channel Fit
Whether these platforms suit you at all
Step 02
The Offer
What would make someone stop scrolling
Step 03
Creative
A few angles, shot simply
Step 04
Hook Testing
Several openings, because the first seconds decide
Step 05
Scaling
More budget behind whatever holds
Step 06
Reporting
Enquiries and cost, not reach
The questions we get asked most
It depends on your market and what you are asking people to do. We will tell you the floor below which it is not worth starting, before you commit.
Often Meta, sometimes both, and sometimes neither. TikTok earns its place when the work is visibly satisfying or there is a before and an after; otherwise it is a cost with a report attached.
No, though it usually helps. Plenty of the best performing work here is the job itself being done, with nobody talking to the lens at all.
You do, both of them. We work inside your Business Manager, and anything shot for TikTok is yours to run on Meta and on your own site.
