Privacy Policy

When we run advertising for a client on one of the large platforms, that platform reports back on how the campaign performed. What comes back is counts and rates rather than names: impressions, clicks, the cost of each result, and broad audience bands. We use it to judge whether the spend is working.

The honest version, with no vague corporate phrasing attached to it:

• When you enquire, we use your contact details to reply to you. That is all.
• When you become a client, we use what you have given us to deliver the work, report on it honestly, and improve it over time.
• When you subscribe, we send things we think are genuinely worth your time, and every message carries a working unsubscribe link at the foot.
• When you apply for a role, the application goes to the people hiring for it and to nobody else at all.
• When the law obliges us to hand something over, we comply with what is required and not one thing more.

What we never do: sell your information, hand it to advertisers, build a profile of you for purposes you never asked for, or hold onto anything once there is no longer a reason to.

A cookie is a small file a website leaves in your browser so that it can recognise the same visitor twice. It is not harmful, and it does not follow you around in the way the word suggests.

Here is what is running on this site:

Cookies the site cannot run without: these are not optional. Without them forms lose their contents, navigation breaks, and pages forget what you just did.

Analytics cookies: these show us which pages people actually read, where visitors give up, and which links get used. It is how the site gets better instead of staying exactly as it is.

Retargeting pixels: if you have been here and then seen one of our ads somewhere else, this is the reason. They tell the ad platform you visited, so that the budget goes towards people who have shown some interest rather than towards everybody.

Preference cookies: these remember small things, such as a language choice or a half-finished form, so you are not asked twice.

Cookies set by the booking calendar: the appointment calendar on our booking page is run by Calendly rather than by us, so opening that page loads their code and lets them set their own cookies. It happens on that one page and nowhere else, and what they do with it is covered by their own policy.

If you would rather not have them, your browser settings can limit or block the lot. Be aware that parts of the site will stop behaving properly.

The short answer is almost nobody, and only where necessary.

Now the longer answer:

Some of the tools that we run the business on (project management software, email and document hosting, accounting and invoicing) hold your information because that is what those tools do. We choose providers that take security seriously, and we give each one only what it actually needs.

When you book a consultation with us, the calendar on that page belongs to Calendly rather than to us, so the name, email address and anything else you type into it goes to them as well as to us. It is the only place on this site where that happens.

If a court order or a legal obligation ever required us to disclose something specific, we would have no choice in the matter, and we would tell you wherever we were permitted to.

If the business were ever sold or merged into another, client records would in all likelihood form part of that transaction. We would say so before it happened rather than afterwards, and this page would be updated to match.

Outside those situations, nothing moves anywhere without your say-so. We will ask you first, every time.

We do not keep things indefinitely on the off-chance. For active clients, project information stays with us for as long as we are working together and for a period afterwards, because accounts and tax records require it.

For people who enquired and never went ahead, contact details are held for twelve months and then removed. Ask sooner and we remove them sooner.

For job applicants, an application stays on file for six months. If the application succeeded, it becomes part of an employment record instead, and is kept for as long as that requires.

Analytics figures are fully anonymised, so there is no meaningful deletion event for them. They are numbers with nobody attached.

You have real control over your own information here, and these are not theoretical entitlements written down to satisfy somebody else.

Ask what we hold: write to us and we will tell you precisely what we hold about you, and send you a copy of it.

Have it corrected: found something inaccurate? One message is enough and we will correct it.

Have it deleted: with the exception of records we are legally required to keep, we remove your data when you ask us to.

Opt out of marketing: if you would rather not hear from us again, one message settles it. No argument, and no dark patterns on the way out.

Take a usable copy elsewhere: if you want your data exported so you can take it elsewhere, that can be arranged.

Withdraw permission: where you gave permission for something specific, you are free to withdraw it again whenever you like.

To act on any of these, email us with "Data Privacy Request" in the subject line and we will come back to you.

We take this seriously, not because a policy somewhere says that we have to, but because clients hand us access to things that matter to their businesses: advertising accounts with real budgets attached, analytics going back years, and the logins to sites their own customers use every day. Losing control of any of that would be a genuine problem for them rather than an administrative one for us, and that is the standard we hold ourselves to rather than the minimum one.

Could something still go wrong? No system is completely immune, in theory or in practice. What we can say is that we take every reasonable precaution and act quickly when we need to.

The rest of it, gathered in one place rather than scattered down the page.

This site runs over HTTPS, which means nothing sitting between your device and our servers can read what is being sent. Access to client accounts is limited to the people working on them, and is reviewed whenever somebody joins or leaves. Where a platform offers two-factor authentication we turn it on, and where a password can be unique to one service, it is.

If something ever did go wrong in a way that affected you, you would hear about it from us directly and quickly, rather than reading about it somewhere else first.

Links Off This Site

This site links out to social platforms, to client work, and to other destinations we do not control. The moment you follow one of those links you are on somebody else’s site, under somebody else’s policy, and this page no longer applies to you. It is worth a glance at theirs.

This Site Is Built For Businesses

Everything we do is aimed at businesses and the people who run them. We have no reason to collect information about children and no interest in doing so. If you believe a minor has sent us something, tell us and it will be deleted.

Data Sent Overseas

We work from one place in Melbourne, but several of the tools we depend on do not: email and document hosting, the advertising platforms, and analytics all run servers in other countries. That means your information can be processed outside the country you are sitting in. We pick providers that commit to recognised protection standards.

If You Subscribe

Subscribing means you decided that you wanted to hear from us, and we treat that as the whole of the permission rather than as an opening. Occasional and useful is the aim: what we have learned, what has changed, and the odd thing worth passing on.

Changed your mind? Every email we send makes it easy to step away again. One click and you are off the list, with no follow-up asking you to reconsider it.

When This Page Changes

This page is updated whenever something real changes: a new tool in the stack, a change in the way we operate, or an obligation we did not have before. The date at the foot of the page is the honest record of when that last happened, and material changes are said out loud rather than slipped in quietly.