Google Ads reaches people at the moment they are already looking for what you do, which makes it the fastest route to a ringing phone and the easiest place to lose money quietly. Most accounts we take over are not short of clicks. They are short of clicks worth paying for.
Reaching People At The Moment They Search
What a Google Ads engagement includes:
- Account Audit Before Anything Changes
- Keyword Research, Including The Ones Worth Excluding
- Search And Performance Max Campaigns
- Negative Keywords, Maintained Monthly
- Call And Form Conversion Tracking
- Monthly Reporting
How the account gets managed
Most of the work in a paid search account is subtraction. Cutting the searches that were never going to buy, the placements nobody asked for and the terms that look relevant and are not. That is unglamorous, it is where the money is, and it is why accounts drift when nobody is doing it.
Step 01
Audit
What the account is already wasting
Step 02
Structure
Rebuilt around intent
Step 03
Tracking
Calls and forms, both counted
Step 04
Launch
Live, with negatives in from day one
Step 05
Pruning
Weekly, and it never stops
Step 06
Reporting
Cost per job, not per click
The questions we get asked most
Enough to gather data in a month rather than a year. We will tell you the floor for your market before you commit, and it is often lower than expected.
Yes. It is set up in your name and you keep it, along with every bit of history in it, whatever happens between us later.
Usually it is spending on searches that were never going to buy. That is the first thing an audit looks at and often the cheapest thing to fix.
Clicks in a day, meaningful conclusions in a few weeks. The first month is mostly about finding out which searches are worth keeping.
